After the success of Visit Nepal Year 1998 and Nepal Tourism Year 2011, the Tourism Board of Nepal introduced Visit Nepal Campaign 2020. The Campaign was announced in 2015 to be held in 2018 but was later postponed to 2020.
The mainstream media publicized Nepal as utterly devastated by the earthquake in 2015 and failed to show that Kathmandu with other major cities was almost intact. The earthquake significantly affected the inflow of tourists in 2016 as the number of tourists halved compared with previous year.
The year 2017 saw the inflow of tourists bounce back to the pre-earthquake numbers. The year 2017 saw 940,218 foreigners enter the country. Some came for recreational activities while some visited to support the people of affected areas and with the motive to help the country economically by visiting Nepal.
The Visit Nepal 2020 campaign was scheduled in 2018 to promote that Nepal was a safe place to travel and only 12 of 75 districts were affected by the earthquake. The crawling upgrading activity of Tribhuwan International Airport and delayed construction of Gautam Buddha International Airport in Lumbini and improper transportation infrastructure led the Tourism Board to postpone the campaign to 2020. W